Reports
Cohorts
Customer retention grouped by acquisition month.
The Cohorts report (sidebar → Cohorts) groups customers by the month they acquired their first paid subscription and tracks their MRR retention month-by-month after that.
Reading the grid
- Rows — acquisition cohorts (one row per month).
- Columns — months since acquisition (
M0,M1,M2, …). - Cells — net MRR retention as a percentage of the cohort's starting MRR. Cell shading reflects retention strength.
Click into a cell to see the customers that drove the change (churned vs. expanded vs. contracted).